I’m an artist and designer building immersive worlds out of installation art, motion design and creative code - with over a decade’s experience working internationally with global brand partners.
Based in London, I work with a wide range of commercial clients including Meta, Apple, and BBC Studios, as well as developing my own immersive art installations - building on my background as a visual artist and director. I’ve created large-scale video installation work for BMW, Disney and PUMA as well as video for live performance in London’s West End and event video for product launches, brand activations and awards ceremonies.
My work has been exhibited internationally - appearing in Paris, Las Vegas and London - and has been featured in shows including the Royal Academy of Arts Summer Exhibition and the London Art Biennale.

Disney's The Lion King Outernet - London, 2024

I’m comfortable taking on both small-scale motion design projects and large-scale installations either individually or as part of a team - from creative concept right through to final deliverables. Whether it’s a one-off job or a more complex ongoing project, I can adapt to fit your way of working - in-house, hybrid, or fully remote. I work with directors, creatives, illustrators, art directors and developers at a variety of design and animation studios, as well as directly with clients.
My practice as an artist evolved from a decade spent as a theatre director and filmmaker and, as a result, is often theatrical in nature - taking the form of an installation or an immersive experience. I’m particularly interested in the intersection of art with emerging technologies and how these new tools can be used for more than just aesthetic effect. I aim to create rich, storytelling experiences that resonate emotionally with audiences - far from the cold and dispassionate associations people often have with new technology.

WE WILL STILL BE HERE / WILL WE STILL BE HERE - London, 2022

If you'd like to discuss hiring me for your project, or are interested in a collaboration or partnership, drop me a message. I'm always interested in hearing from new people and working in new and exciting ways to create new and exciting things!
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(It's pronounced 'summon', but you can call me Simon ✌️)
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