I worked alongside director Kirk Flash and the team at production company A24 to build out the world of Ayoade Bamgboye's Rise and Shine with Channel 9 - a comedy short made for Channel 4.
The show centres around a fictional morning television show - a tongue-in-cheek take on the likes of GMTV and Good Morning Britain. Flash’s vision for the short was to subtly lampoon the various tropes of the genre, pushing them to the point of sunny and bubbly absurdity in stark contrast to the mundanity and bleakness of British public life in 2024.
Client: A24 for Channel 4 Director: Kirk Flash
I worked closely with Flash, production designer Ash Halliburton, and the rest of the creative team to develop a suite of motion graphic assets and video design elements to inhabit both the real-world studio and the edit.
The first stage was to develop the main graphic identity for the show, drawing inspiration from existing design tropes and paying close attention to Halliburton’s colour palette.
An early design scamp of the main graphic identity.
Once this was locked in, I could build out the rest of the assets, with nods to comically bombastic motion graphics (inspired by The Day Today) and overly opinionated lower thirds.
The centrepiece of these assets was the opening title sequence. Using a combination of footage of the show’s stars (shot in-studio) and some select stock footage of the UK, I took the “sun” design element from the main identity and used it as a motif to carry us through the sequence - acting as a vessel for the character shots.
The motion of the sun gradually ramps up throughout the sequence, transitioning us between drab shots of UK life treated to look “sunnier”, until it bounces comically around the frame and lands us on the main title.
Title sequence on in-studio display
Audience survey sequence on in-studio display
Audience survey sequence on in-studio display