I worked with GROWN - a wellness brand offering a range of health tonics with adaptogenic ingredients - to bring their main graphic identity and various brand glyphs to life with motion design.
Client: GROWN
Each of GROWN’s tonics has its own unique mark, referencing the brand's central title mark, and its specific therapeutic effect. These marks needed to be animated in a way that spoke to the effects of the tonics and felt in-line with the brand's DNA. The final animations take each tonic’s effects into account, and references them in a clean, subtle way.
